Israel Media Ratings War Spills into Conflict Coverage

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Graffiti in Tel Aviv. Photo: Helga Tawil Souri/flickr

Israeli media has undergone significant changes over the past few years. Growing economic strains have increased competition between media outlets fighting for a share of advertising revenue. However, because the market that media outlets operate in is relatively small many are experiencing serious financial problems. This includes the daily newspaper Maariv, which was recently sold to a right-wing publisher. As a result, many of the newspaper’s workers are expected to lose their job. A similar fate may fall upon employees at Channel 10 and the only left-leaning Israeli daily, Haaretz, which are also incurring heavy losses.

Financial troubles have the potential, therefore, to decrease the independence of reporters, who may be less willing to challenge the wishes of their editors or managers who are, in turn, accountable to the owners of media outlets. In a recent blog post on The 7th Eye, Prof. Gabriel Weimann challenged the view that Israeli media is becoming increasingly biased and polarized due to ideological reasons. He writes:

What causes this trend in Israel is not ideological identification, an unabashed and brave adoption of a social agenda or a long-term commitment to a political worldview. What shapes this process is competitiveness, financial considerations and prestige. (…)

Support or opposition to a political leader or his party are not choices made based on a worldview or assessments regarding whether the leader is right. These are choices that are often motivated by competitive considerations (“if my competitor is for him, I am against”) and sometimes by an intricate web of commercial connections, and cross ownerships of media outlets and businesses.

The desire to maintain a large number of viewers, listeners or readers has increased the importance of ratings and the desire of media outlets not to report matters that might decrease their audience. Israeli media outlets attempt to reflect to their audience what Israeli society likes to think of their country: as a moral, powerful country that only acts in self-defense. This is one reason why the coverage of the Israeli-Arab conflict is generally very sympathetic of the Israeli government’s narrative.

One recent example of this bias is the coverage of the killing near the Gaza-Israel border of Anwar Abdul Hadi Qudaih, a 20-year-old Palestinian. IDF soldiers shot at Anwar after the cease fire that was brokered between Hamas and Israel following Operation Pillar of Defense came into effect. Israeli media adopted the IDF’s line that Anwar and 300 other protesters attempted to breach the border fence and enter Israel. A video of the event showed that the number of protesters was in fact closer to 30 and they were not close to the border fence when the IDF shot Anwar.

The blogger Ishton, who wrote a detailed post about this discrepancy between Israeli coverage and reality, argued:

It is not just the IDF that uses excessive force, but also the media. What are we left to do? Search international news sites for the truth? Write a post that will be read by a few thousands but will leave millions exposed to Israeli propaganda? Just like [Israel’s conflict] with the Palestinians, the forces are not evenly matched. Against YouTube videos and marginal posts, stands the media, which either bombards the reader with false reports or just does not report about the truth… You, journalists and editors, who are responsible for these reports, feel comfortable in your black [judges’] gown, which no one allowed you to wear. You seal the fate of people who have no trial left to stand except the media (since our courts won’t hear them). When you distort the truth or erase them, when you are “just doing your job” as the mouthpieces of the IDF spokesperson, you are not reporting on the situation, but creating and perpetuating it.

Increasingly, citizen journalists and bloggers fill in the void of Israeli mainstream media coverage. Bloggers such as Ishton, Idan Landau, Yossi Gurvitz, Haggai Mattar, Noam Rotem, and Yair Kaldor cover and offer commentary of issues that are often neglected by Israeli mainstream media.

For further information on the topic, please view the following publications from our partners:

Middle East Media Monitor: Palestinian Attitudes Toward Israel

Hamas and Israel: The Social Media Propaganda War

For more information on issues and events that shape our world please visit the ISN’s Security Watch and Editorial Plan.

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