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The Rise and Fall of “Obamaism” in Israel

Imitation may be the greatest form of flattery, but flattery currently is not an attribute of the Netanyahu-Obama relationship.

Do you remember last winter, when Netanyahu imitated Obama’s campaign strategy?

Netanyahu...Obamafied
Netanyahu...Obamafied

The imitation did not end with the Netanyahu campaign’s copying of the color and design of Obama’s website. The same way the Obama campaign linked Republican presidential candidate John McCain to then president George W Bush, the Netanyahu campaign sought to portray Tzipi Livni as the status quo candidate while portraying Netanyahu as the candidate of change. Last November, Ron Dermer, one of Mr Netanyahu’s top campaign advisers, went as far as to state that “Netanyahu is the real candidate of change for Israel.”

But while Obama actually sought to break with his predecessor’s foreign policy, Netanyahu has so far not given a new direction to Israeli foreign policy.

Obama may have served as a role model of how to conduct a successful election campaign, but that was pretty much it. Netanyahu merely copied the shell of “Obamaism,” but certainly not its content.